Flat White is increasingly popular worldwide, including in Indonesia, due to its strong yet smooth flavor. According to Drive Research, around 32% of customers choose Flat White as their main order at numerous coffee shops. This drink offers a balance between strong espresso and milk microfoam, making it a favorite among coffee lovers who prioritize flavor and texture.
What Is Flat White?
A Flat White consists of one or two shots of espresso mixed with microfoam of steamed milk with fine bubbles, without a thick layer of foam like a cappuccino. Baristas make a Flat White by pouring one or two shots of espresso, then adding microfoam of steamed milk with fine bubbles, without a thick layer of foam like a cappuccino. According to WikipediaOutIn , baristas usually serve it in a 150–180 ml cup so that the coffee flavor remains dominant but smooth in the mouth.
History of Flat White
Flat White was born in the 1980s and was born in two places: Australia (Sydney) by barista Alan Preston in 1985, and New Zealand (Wellington) around 1989. The original recipe uses double espresso (±50 ml) and around 130 ml of milk with a 5 mm thick layer of microfoam.
Flat White vs Latte vs Cappuccino
| Drink | Espresso:Milk Ratio | Milk Texture | Menu Capacity |
|---|---|---|---|
| Flat White | 1:3 | Thin microfoam | 150–180ml |
| Milk - Latte | 1:4 AM – 1:5 PM | Steamed milk + a little foam | 200–240ml |
| Cappuccino | 1:2 | Thick foam | 150–180ml |
Flat White has a stronger taste than latte, but is still smoother than pure espresso.
Flat White Flavor Character
- Espresso dominant, with a smooth sensation.
- Creamy texture thanks to the fine microfoam.
- Medium body just right to enjoy it without feeling heavy.
How to Make Flat White
Material:
- 1–2 shots of espresso (±30–60 ml)
- 120–150 ml fresh milk
Step:
- Brew espresso with a quality espresso machine.
- Steam the milk until 60-65 ° C, produce fine microfoam.
- Pour the milk slowly into the espresso, you can use the latte art technique.
Tip: Full cream milk helps create the creamiest texture.
Is Flat White & Manual Brew Possible?
If you don't have an espresso machine, you can use an Aeropress or Moka Pot to create a milky version of a Flat White. While not identical, the flavor is still rich and can be an interesting alternative.
Also read: Getting to Know Manual Brew: Basic Tips and Techniques for Beginners
Flat White Market Trends & Data
- As many as 32% of coffee shop customers choose Flat White as their favorite drink.
- Then, the global Flat White Market is projected to reach USD 511,3 million in 2025 and increase to USD 955,9 million in 2034, growing at a CAGR of 7,2%.
- Additionally, another report noted that the Flat White market reached USD 3,22 billion in 2024 and is expected to increase to USD 5,78 billion by 2033, with a compound annual growth rate (CAGR) of 7,3%.
FAQ (Frequently Asked Questions)
- Is a Flat White stronger than a latte?
Yes, because the coffee ratio is higher, Flat White has a richer taste than latte. - Can I use non-dairy milk?
You can use oat, almond, or soy milk, as long as it produces a fine microfoam. - Why is the size small?
So that the taste ratio of espresso and milk remains optimal in every sip.
Conclusion
Therefore, the Flat White is able to appeal to coffee lovers who desire the strong, espresso-like flavor sensation while still enjoying the smoothness of the microfoam that envelops each sip. With the support of increasingly strong market data, making it a signature menu item could be an attractive strategy for baristas or cafe owners.
